A high-impact wine label can go far in ensuring a sale, and the right label can secure your place as a producer of a well-rounded product.
Many factors go into producing an eye-catching wine label, such as color, quality, shape and finish. These all combine to catch the attention of the perceptive wine buyer and help the bottle stand out from the other wines on the shelf. The success of the Yellow Tail marketing campaign attests to the power of an interesting, good quality wine label. In addition, studies show that 80 percent of customers who pick up a wine bottle off the shelf will buy it.
The increased competition in the wine industry has resulted in increased demand for high-quality wine labels at a reduced cost. How can the small to medium-run wine maker take advantage of advances in wine label design and production without breaking the bank? Hot foil stamping and embossing is a cost-effective solution to the need for extraordinary labels at an affordable price. Wine makers must convey more than brand name, alcohol content or variety-the label is the wine's ambassador to the discerning buyer.
Advances in digital offset and flexographic printing combined with processes such as foil stamping and embossing are a smart option for wine makers who want to stand out.
Foil Stamping and Embossing for Small to Medium Runs
Foil stamping and embossing takes digital printing to the next level, and only a few custom wine label manufacturers are capable of creating a quality foil-stamped or embossed digital label. Custom wine label companies featuring the HP Indigo digital press are poised to take best advantage of the small to medium-run market niche. When looking for a wine label printing service, look for a service that uses top of the line presses and has extensive experience in printing for your industry.
Printing premium wine labels on an HP Indigo digital label press and high-end Flexographic presses ensures a superior product.
Foil stamping and embossing adds dimension to an otherwise flat digital label. Adding multiple foil colors can drastically enhance your labels and give them a unique look. Embossing your wine labels gives even more dimensionality. The edges of the embossing may be straight, beveled, or sculpted to make the image pop. A label with texture and dimension brings that 'something more' to your label. A strong image presented on a unique material can make the difference between a customer picking up your bottle with interest, or simply passing by.
In today's wine industry, having a good wine simply isn't enough to guarantee a sale. The wine label itself has also become paramount in making a sale, so making sure that you have a unique and professionally-printed label can take you a long way in the wine business.